This is the digital age. There is never a shortage of controversy, cleverness, or backstabbing when it comes to car manufacturers going after each other online. It’s for this reason that the billboard wars a few years ago between BMW and Audi is such an interested study.
It all went well beyond the video below, but it’s the best explanation we found. The point is made. Can something like this be beneficial for both companies? Did it really make a difference to get people to buy one or the other, or did it just make for fun discussion and picture taking in California? Watch the video and then you decide.