As much as fashion trends seem to go in cycles, the midsized truck world is starting to do the same. When the American auto industry faced bankruptcy by all three of the large companies, Ford, GM and at the time Chrysler, many models and brand names were deleted to streamline their processes and offer only the vehicles which had been profitable. Even though the mid-sized trucks were fairly profitable, at that time we saw the S-10/S15 models and the Ranger disappear from new car lots which gave a greater focus to creating the full-size trucks that had the same power, but improved fuel mileage than their predecessors.
Now, in a new age, with all three companies turning record profits once again, we are seeing a resurgence of the mid-sized trucks by most of the major manufacturers. The Dakota never really disappeared from view, but has not typically been of the caliber to compete with the models from Ford or GM. Toyota continued to offer the Tacoma during these darkened mid-sized truck days and their record sales indicated a need for GM and Ford to enter the mix once again.
The 2015 model year offered a look into the mid-sized trucks with the Tacoma, Colorado, Canyon, Frontier and Ridgeline all being offered by various automakers, but no Ranger. So what has Ford done to the Ranger, why is it not lining up with the other to match up to the right buyer?
There is a new Ranger, but it’s not available in North America. For some reason Ford chose to unleash its newest mid-sized truck model overseas rather than woo the domestic market. This seems to be a gross oversight and injustice on the part of Ford as the American truck buyer is their largest target market in the world.
Why should we shout about the injustice of not having the new Ranger in America? The new Ford Ranger is completely restyled and offers drivers the most advanced electronic drivers aids to nearly fit into a luxury category. These driver aids include adaptive cruise control, lane-keeping assistance, driver impairment alerts and parking assistance. The power under the hood will come from two turbo-diesel engines a 3.2-liter five-cylinder model with 197 horsepower and 347 lb.-ft. of torque and a 2.2-liter four-cylinder version that carries in 158 horsepower and 284 lb.-ft. of torque. This power gives the Ranger a towing capacity of over 7,700 pounds and the truck also features a nine-inch ground clearance that allows it to run through water up to 31 inches deep.
As mentioned, this truck will unfortunately not be available in the U.S. or North America as it will take on the roads of Asia Pacific, Africa and Latin America. Why Ford? Why can’t we have the new Ranger in the U.S. We want it, we need it, we gotta have it, hopefully the hiatus from American soil will not last long and we will get to enjoy the new Ranger soon, but until then, I am one who is throwing their arms up in protests. Who is with me?